How I Used Mel Robbins’ ‘Let Them Theory’ to Stop Overthinking and Build My Biz

Starting a business as a female entrepreneur can feel like an emotional rollercoaster—one minute, you’re excited, and the next, you’re second-guessing everything. I know because I was stuck in that cycle for way too long. Every decision felt heavy, every opinion mattered too much, and let’s be honest—I was letting fear call the shots.


Then, I came across Mel Robbins’ ‘Let Them Theory,’ which completely changed how I approached my business. If you struggle with overthinking, worrying about what others think, or hesitating to take action, this is for you!

What Is the ‘Let Them Theory’?

Mel Robbins’ ‘Let Them Theory’ is simple but powerful: let people do whatever they’re going to do, and you focus on your own path. That means:


  • Let them judge.
  • Let them misunderstand you.
  • Let them doubt you.


Because at the end of the day, their opinions don’t change your vision. Once I started applying this, my business (and confidence) skyrocketed. Here’s how:

1. Let Them Doubt—While You Take Action

One of the biggest things that held me back was worrying about what other people thought. What if they didn’t take me seriously? What if they thought my idea was silly? Once I embraced ‘Let Them,’ I realized that other people’s doubts are not my responsibility. The only thing that matters is whether I believe in what I’m building.


Takeaway: Stop waiting for approval and start taking action. The people who are meant to support you will—and the rest? Let them.

2. Let Them Judge—While You Build

People will have opinions, and some of them won’t be kind. I used to overthink my marketing, my prices, and even my social media posts because I was terrified of being judged. Then I asked myself: Would I rather stay stuck because of what someone else might think, or would I rather build the life I actually want?


Takeaway: Focus on the people who need what you offer. The rest? Let them judge.

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3. Let Them Underestimate You—While You Prove Them Wrong

There will always be people who think you’re not “qualified enough” or “capable enough.” I used to waste so much time trying to convince people I was serious about my business. But the best way to prove yourself isn’t to argue—it’s to take action and get results.


Takeaway: Let them underestimate you—then let your success do the talking.


4. Let Them Go—While You Grow

Sometimes, the hardest part of building a business is realizing that not everyone will support you. Some friendships change, and some people won’t understand your vision. Instead of trying to make them get it, I learned to let them go—so I could make space for the people who truly uplift and inspire me.


Takeaway: Growth requires letting go. If someone doesn’t support your dream, let them go and keep moving forward.


5. Let Yourself Win—Without Guilt

For a long time, I downplayed my wins because I didn’t want to make others uncomfortable. But you know what? Playing small doesn’t help anyone. I started celebrating my milestones—big and small—and it gave me the motivation to keep going.


Takeaway: You deserve to succeed. Stop apologizing for going after your dreams.


The Power of Mindset + Self-Care

Overcoming overthinking isn’t just about mindset—it’s also about self-care. That’s why I created my 7-Day Self-Care Action Plan, designed specifically for female entrepreneurs who want to build a thriving business without burning out. If you haven’t grabbed your copy yet, you can download it here for free!


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Final Thoughts

Since applying the ‘Let Them Theory,’ I’ve not only grown my business, but I’ve also gained so much peace of mind. I no longer waste time overthinking things that don’t actually matter. And trust me, that has been a game-changer.


If you’re tired of overthinking and ready to start building confidently, check out my full YouTube video where I break it down step by step.


And remember—whatever people say, think, or do… let them. You’ve got a business to build.


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